The process
From referral-only growth to a repeatable corporate pipeline.
Ninety days is enough time to build a sales system — not a one-off campaign. Here is exactly what we do, week by week, and what you walk away owning.
Weeks 1–2
Discovery
Before a single email goes out, we decide who is worth pursuing. We build your ideal customer profile from the accounts that already pay you well, then expand it into a named list of firms — by size, industry, office location, and ordering behavior. This is the difference between outbound that lands and outbound that annoys.
You give us your history and your judgment. We give you a target list you can defend in a room.
- ICP definition drawn from your best existing accounts
- A named target list — firms, offices, and the people who sign
- Positioning and offer reviewed for the corporate buyer
- Messaging angles mapped to each segment
What you get
A documented ICP, a vetted target account list, and the messaging foundation the entire system runs on.
Weeks 3–4
Infrastructure build
Now we build the machine. Sending domains and inboxes warmed correctly so you reach the inbox, not the spam folder. Sequences written in your voice. A CRM configured around the catering sales cycle — not a generic template. Tracking that tells you what is actually working.
When this is done, the system runs whether or not you are thinking about it.
- Dedicated sending domains and warmed inboxes
- Multi-step outbound sequences, written and reviewed
- A CRM built around the tasting-to-recurring cycle
- Reporting and tracking wired end to end
What you get
A complete outbound stack you own — domains, sequences, CRM, and dashboards — ready to send.
Weeks 5–8
Launch
Sending begins. Volume ramps deliberately so reputation stays clean. Replies come in, and every one is qualified against the profile we built — fit, volume, timing, decision-maker. Qualified buyers get routed to a tasting. The rest are nurtured or set aside without burning the relationship.
This is where a quiet pipeline starts to make noise.
- A controlled send ramp that protects deliverability
- Reply handling and qualification against the ICP
- Tasting bookings with actual decision-makers
- Weekly reporting on sends, replies, and meetings
What you get
A live outbound motion booking qualified tastings, with weekly numbers you can read in five minutes.
Weeks 9–12
Conversion
A tasting is not a close. The money is in what happens after. We install the post-tasting cadence — structured follow-up, a 14-day re-engagement offer for the ones who go quiet, and a path that moves a first order toward a standing weekly account.
Most caterers lose deals here by waiting to be remembered. We make sure you are.
- A scripted post-tasting follow-up cadence
- The 14-day re-engagement coupon for stalled buyers
- A first-order-to-recurring conversion path
- Account handoff so operations can deliver cleanly
What you get
A repeatable conversion playbook that turns tastings into recurring corporate accounts.
Day 90 and beyond
After the build
The build ends; the system keeps improving. From here it is optimization and scale — testing new segments, tightening messaging against real reply data, and adding sending capacity as your kitchen can absorb the volume. Some clients run it themselves with the system we handed over. Others keep us operating it.
Either way, you have a pipeline you can manage, measure, and improve.
- Ongoing segment and messaging optimization
- Capacity scaled to your operational ceiling
- A quarterly review of pipeline and recurring revenue
- Optional fully-managed operation
What you get
A sales engine that compounds — and a clear decision about who runs it.
Ready to start the 90-day build?
Let's map your pipeline and decide if this is a fit.