Sales infrastructure for catering companies
Win recurring corporate catering accounts.
We build the outbound sales system that helps boutique caterers find qualified corporate buyers, book tastings, and turn first orders into repeat business.
Built from the outbound system that helped a boutique DC caterer turn referrals into recurring corporate accounts in six months.
The truth about catering growth
Referral-only growth is hard to plan around.
Referrals matter, but they are difficult to forecast. Marketplaces and inbound channels can fill gaps, but they often control the relationship and compress your margin. You end up serving whoever happens to find you, instead of building toward the accounts you actually want.
The caterers who grow more predictably do something deliberate: they define the right accounts, identify the people who buy catering, and start the conversation before there is an urgent event on the calendar.
We build the system for you.
What we do
Three layers of catering sales infrastructure.
Target Account Outreach
Targeted outbound to the firms, offices, and corporate buyers that match your ideal customer profile.
Booking Funnel
Automated qualification, tasting scheduling, and a follow-up cadence so leads don't slip through the cracks.
Conversion Playbook
The exact post-tasting cadence that turns first orders into recurring catering relationships.
Recent result
A DC boutique caterer built a named corporate pipeline in six months.
A boutique catering company in Washington, DC had the kitchen and the reputation — and a pipeline built entirely on referrals. We mapped the firms worth pursuing, built the outbound stack, and started conversations with the people who actually sign catering contracts. Within six months, more than seven target firms were in active pipeline and three had booked as recurring vendors.
- 7+
- Target firms in active pipeline
- 3
- Booked as recurring vendors in six months
- $480K
- Added qualified pipeline
Built for caterers who are ready to operate like a real sales organization.
This is for you if
- You're a mid-market or boutique caterer doing $1M–$20M.
- You're tired of relying on ezCater and inbound.
- You're ready to invest in a real sales pipeline — not another marketing agency.
- You want recurring corporate accounts, not one-off events.
This is not for you if
- You only do weddings and social events.
- You're not ready to commit to a 90-day build period.
- You expect overnight results without investing in infrastructure.
- You're looking for a generic marketing agency.
The process
The 90-day build.
Discovery
We map your ICP and identify the catering accounts worth pursuing.
Infrastructure
We build your outbound stack: domains, sequences, CRM, tracking.
Launch
We start booking tastings with qualified corporate buyers.
Conversion
We install the post-tasting playbook that turns tastings into recurring accounts.