Our story
We built this for caterers ready to sell more deliberately.
The origin
This started with one catering company in Washington, DC. Excellent food, a real reputation, and a pipeline that ran mostly on referrals, inbound, and luck. We built a named account list, outbound infrastructure, and a way to start conversations with the firms they actually wanted.
The pattern was obvious: strong operators, weak sales motion. Many caterers can feed a major event flawlessly, but have no repeatable way to find the next one.
CaterSalesIQ helps businesses win more accounts through targeted lead generation, supported by a working CRM and help recruiting and onboarding a sales team.
Great kitchens deserve a real sales function.
The founder
Rigo Zazueta
Founder
CaterSalesIQ was founded by Rigo Zazueta after a career in Fortune 100 B2B sales, including Safeco, where disciplined pipelines were built and run, not improvised.
The approach is simple: clear discovery, steady follow-up, and early objection handling. CaterSalesIQ turns that into a system for managing catering and event sales from inquiry to repeat business.
What we hold to
How we operate.
We build real systems, not marketing theater
No vanity dashboards. No campaigns that disappear. Infrastructure you keep.
We work with caterers who respect the craft
The food has to be real. We sell serious kitchens, not weak ones.
We measure the work that moves sales forward
Response time, proposal follow-up, bookings, and repeat clients help show what is working.
Ready to win more accounts?
Tell us which accounts you want to win. We’ll recommend the right mix of CRM, lead generation, and sales hiring support.