Our story
We built this for caterers ready to sell more deliberately.
The origin
This started with one catering company in Washington, DC. Excellent food, a real reputation, and a pipeline that ran entirely on referrals and luck. We built them an outbound system — a named list, real infrastructure, a way to start conversations with the firms they actually wanted — and watched a referrals-only business turn into a pipeline of corporate accounts.
Then the pattern got obvious. Every catering company we looked at had the same shape: the operations were excellent and the sales function did not exist. They could feed a four-hundred-person conference flawlessly and had no repeatable way to find the next one.
So we built the thing that was missing. Not a marketing agency, not a lead list, not software you have to figure out — a sales engine installed into the business, designed for how catering actually sells. That is the whole company.
Great kitchens deserve a real sales function.
The founder
Rigo Zazueta
Founder
CaterSalesIQ was founded by Rigo Zazueta. Rigo spent his career in Fortune 100 B2B sales — most notably at Safeco — where he learned how disciplined pipelines are actually built and run, not improvised.
His approach is simple: the deal is usually shaped before the proposal is made, through clear discovery, steady follow-up, and early objection handling. CaterSalesIQ turns that approach into a system for winning recurring corporate catering accounts.
What we hold to
How we operate.
We build real systems, not marketing theater
No vanity dashboards, no campaigns that evaporate when the budget does. Infrastructure you own and keep.
We work with caterers who respect the craft
The food has to be real. We sell serious kitchens — we don't paper over weak ones.
We measure ourselves by your recurring revenue
Booked tastings and standing accounts are the scoreboard. Opens and impressions are not.